Fresh cold chain industry in China is a huge market prospects

Fresh cold chain industry in China is a huge market prospects
With the strengthening of the popularity of online shopping, shopping and consumer awareness, online shopping clothing, online charge calls, booking air tickets, booking hotels, buying lottery tickets and a series of life services have been unable to meet consumer demand, more users began to online shopping targeted to fresh market.
Despite the huge fresh market capacity, but the cold chain logistics are seriously hinder its development. Fresh and distribution needs throughout the cold chain, technical requirements, especially the "last mile" of the cold chain delivery service requires higher technical equipment requirements, but very imperfect construction of the cold chain, cold chain circulation rate is very low.
Fresh into the market, highlighting the many problems. Fresh Chinese market is so huge, fresh products in circulation for a long time due to lack of professional cold chain equipment, resulting in fruits and vegetables, meat, aquatic products cold chain circulation rate was 5%, 15%, 23%, resulting in a corresponding loss of billions dollars, it is an urgent need cold chain logistics development.
27-28 August 2014, some experts have cited China's agricultural real estate pre-cooling, cold storage facilities, refrigerated transport, cold chain information technology and other aspects of the developed countries on the 2014 Cold Chain Logistics Technology Innovation and Food Safety Forum, held in Beijing gaps. According to reports, cold chain logistics in our country in its infancy, is already a mature industry in developed countries.
Cold chain logistics prospects, the rapid development trend. At the same time, the industry is full of challenges, difficulties and frustration, some companies have not yet seen the dawn, they fell on the road ahead.
Currently, the state for the development of cold chain industry introduced a specific policy. June 2010, the NDRC issued "agricultural Cold Chain Logistics Development Plan" put forward to 2015 our fruits and vegetables, meat, aquatic products cold chain circulation rate reached 20%, respectively, more than 30% and 36%, refrigerated transport rates were increased to about 30%, 50% and 65%, circulation products rot loss rate fell to 15%, respectively, 8% and 10% or less.
Meanwhile, the major electricity providers also have the layout of the cold chain industry, Lynx, a rookie, Jingdong, Suning Tesco, SF and other companies announced the preferred construction or have spent a lot of cold chain logistics, Zhangzidao, Yurun food and other food companies, the the business itself is a label affixed to the cold chain in order to grab more market share.
Cold chain logistics development and people's daily lives, cold chain logistics industry to meet the growing needs of the market economy. We believe that under the joint efforts of the government and enterprises, China's cold chain logistics industry is bound to stay.